High Chief Obaiza James Enebeli, a.k.a. General JayMavin, is a creative industry entrepreneur with significant investments in hospitality, talent management, skit creation, event planning, and show promotion. He is the CEO of EMPREUS Lifestyle Group, overseeing hotels, bars, lounges, restaurants, clubs, and outdoor event centers across Lagos Mainland and Island.

His flagship entertainment brand, the EMPREUS Sunday School program, has redefined Lagos Mainland’s entertainment scene. The program attracts fun-seekers and creatives to the EMPREUS venue, known as the “home of hospitality and entertainment,” offering premium shows with exceptional artist-audience engagement.

Renowned as “General Jay” by his fans, he is a unique artist whose humorous skits have gained a loyal global following for their creativity. Additionally, he serves on the Board of Trustees for the Artiste Managers Association in Nigeria (AMAN).