Mavin Grandpa Leads AMAN Stars to Felabration 2024: Boosting Artist Engagement at Nigeria’s Iconic Festival

In a powerful demonstration of its commitment to nurturing creative talents, the Artiste Managers Association in Nigeria (AMAN) made a bold move by participating in the 2024 Felabration festival, led by Mavin Grandpa, a revered father figure in the industry. As part of AMAN Academy’s ‘Springboard to Stardom’ initiative, the participants, known as AMAN Stars, were immersed in one of Nigeria’s most vibrant music and cultural festivals, designed to boost their artist-audience engagement skills.

Felabration, an annual festival celebrating the legendary Afrobeat pioneer Fela Kuti, provides an extraordinary opportunity for rising stars to showcase their talents and connect with diverse audiences. By attending and actively participating in the event, AMAN Stars were exposed to real-world audience dynamics, gaining first-hand experience in capturing and holding the attention of crowds with varying preferences.

Mavin Grandpa, whose influence in the creative industries has shaped many successful careers, emphasized the importance of audience engagement for up-and-coming artists. “We want to make sure these young talents understand that beyond the music, it’s the ability to connect with an audience that will propel their careers forward,” he said, reflecting on the unique learning environment Felabration offers.

AMAN’s mission of being a “Springboard to Stardom” aligns perfectly with the festival’s eclectic energy. The platform’s mentorship and hands-on experience at events like Felabration give participants a significant edge in their professional development, making them more equipped to navigate the competitive landscape of the entertainment industry.

With Nigeria’s creative economy rapidly expanding, AMAN’s forward-thinking programs such as this continue to play a pivotal role in nurturing the next generation of artists and managers.